IMPORTANT: As of July 1st, 2011, functions once performed by the Wisconsin Department of Commerce have been moved to other state agencies and the Wisconsin Economic Development Corporation. The former Commerce web site will continue to exist for the next several months as resources are moved to new web site locations. We will make every attempt possible to direct our users to the new locations as web resources are moved.
Wisconsin Department of Commerce Logo Usage Guidelines
View and download various electronic versions of the Commerce logo.
The logo is for use in newsletters and publications, electronic
correspondence, web sites, and on other materials. Included are a black
& white logo, color logo, web logo and PowerPoint presentation logo.
Logos are free to use as long as the following guidelines are
- In order to keep the Commerce logo consistent in shape and
typestyle, always maintain proportions so the image does not look
stretched or distorted. When resizing for your publication, choose to
resize it from a menu and type a value or measurement rather then
dragging the border of the image which may cause it to become
- To maintain a consistent Commerce identity, the elements of the
identity mark should not be separated from one another or altered in
any way such as rotating it, incorporating the logo into other designs
or adding new elements. The color logo must be red.
To download a logo, right-click on the underlined logo name and
choose "Save Target As...".
Black & White Logo | download (269KB, .tif)
The Black & White Logo is to be used for B&W publications, etc.
The B&W logo is a high resolution TIFF file suitable for use in
professional printing. It can be resized to a much greater degree than
the letterhead logo and still yield good results.
Color Logo | download
The Color Logo is to be used for all color publications, etc. It is a
high resolution TIFF file suitable for use in professional printing. It
can be resized to a much greater degree than the letterhead logo and
still yield good results.
Web Logo | download
The file for use on the Web is in PNG format and has a small file size
for quick download. This logo can be resized, but may appear blurry if
enlarged too far. This logo has a white background. If a different
color background is required, contact Technical Services.
PowerPoint Logo | download
The file for use in PowerPoint presentations is in TIFF format. Because
this logo has been optimized for screen viewing it has a much smaller
file size than the color logo, which will keep the file size of your
PowerPoint presentations small. This logo has a white background and
can be resized with good results.
Letterhead Logo | download (5KB .png)
The Letterhead Logo is for use on all letterhead stationery. The
letterhead logo has been sized to the appropriate size for use on
Commerce letterhead. It is a low resolution black and white bitmap file
suitable for printing on office laser printers. The file's small size
yields quick results when printing on office equipment.
Vector Graphics | download (611KB, .esp) or download (394KB, .ai)
These files can be output to the highest quality at any scale. Both
formats were created using Adobe Illustrator, vector, layers and
created on PC.
Transparent Logo | download Red (8KB, .gif)
or download Black (9KB,
The Transparent Logo is to be used for cases where the logo must be
placed over a seperate background color.
State of Wisconsin Coat of Arms
download Black (25KB, .png) or download Color (985KB, .eps) or
download Black & White
These files can be output to the highest quality at any scale.
State of Wisconsin State Seal
The Official State Seal is only available by contacting the Wisconsin
Secretary of State's office. Visit their website.
Contact the web
administrator with any questions.